#20: Greater compliance equals greater trust with Jordan Sher, Drata

Episode notes

In today's digital ecosystem, data compliance and privacy are more than just legal requirements; they're critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer experience, we're joined by Jordan Sher, Vice President of Brand and Communications at Drata. Jordan Sher With over 20 years of experience in advertising, marketing, online marketing, content marketing, and brand management, I've got a core competency in making enterprise B2B SaaS brands famous. Whether it's building a marketing practice from scratch, crafting a scalable brand story, or executing a product-led growth strategy, I have the skills, creativity, and vision to make it happen, and I've got a successful exit to prove it. Currently, I am the acting Vice President of Brand and Communications at Drata , a cloud-based security and compliance automation platform that helps SaaS companies earn and keep the trust of their customers and stakeholders. In this role, I am responsible for developing and executing the go-to-market strategy, brand identity, messaging, and awareness for the company.