From Sears to ScentHound: Brenda Hernandez's Journey of Reinventing Finance
Asking Good Questions with Edward Roske · 2025-01-09 · 45 min
Episode notes
What does it take to innovate in the fast-paced world of finance? Find out in the latest episode of Asking Good Questions as Edward Roske interviews Brenda Hernandez, the trailblazing CFO of ScentHound. Key highlights include: Brenda’s unique lessons from her early days at Sears and Office Depot. Her groundbreaking approach to financial planning for franchise growth. The power of technology, AI, and strategic partnerships in today’s CFO toolkit. How to strike the perfect balance between operational excellence and bold innovation. Whether you’re a finance professional, entrepreneur, or just curious about the future of business strategy, this episode is packed with insights that will inspire and challenge you. Click now and hear the conversation! This episode of Asking Good Questions is