The Right Way to Find and Activate Resellers in Poland

Episode notes

Thinking about selling in Poland through resellers or channel partners? In this episode, Dominik Wantuch — founder of Architecture of Sales and a hands-on practitioner of B2B market entry in Poland — shares what it actually takes to build a working partnership network, and where most companies go wrong. There are two core routes into the Polish market: going directly to end customers, or building a reseller and partner channel. The second path sounds tempting — but it comes with a set of costly misconceptions. Dominik covers the most common mistakes and how to avoid them.