The Real Reason You're Not Closing B2B Deals in Poland

Episode notes

You've booked the meetings. You have a great product. So why isn't anything closing in Poland? In this episode, Dominik Wantuch — founder of Architecture of Sales and a B2B lead generation specialist with years of boots-on-the-ground experience in the Polish market — breaks down the most common sales mistakes he sees international companies make, and exactly how to fix them. These aren't theoretical errors. They're patterns Dominik and his team have witnessed repeatedly while running lead generation campaigns and attending first meetings alongside their clients across Poland. The mistakes covered in this episode: Selling in English to a Polish-language market. Only 30–35% of Poles speak English — which means English-only prospecting, demos, and materials lock you out of up to 25 million potential customers before you even start. Jumping straight into the demo. Skipping discovery and going product-first is one of the fastest ways to lose a Polish prospect. Dominik recommends the SPIN methodology (Situation, Problem, Implication, Need-Payoff) to keep buyers engaged and position your solution as the answer to their specific pain. Finishing the demo with no next steps.