The First 90 Days in the Polish Market — What to Expect and What to Ignore

Episode notes

Most B2B companies entering Poland expect too much too fast — and quit right before the market starts responding. They see 90 days without a signed deal and assume the market doesn't work for them. In most cases, they're wrong. The problem isn't Poland. The problem is expectations. In this episode, Dominik Wantuch, founder of Architecture of Sales, breaks down exactly what 90 days of outbound lead generation in Poland delivers — and what it doesn't — based on 30+ go-to-market projects and 250+ conversations with companies considering Poland as a new market. The pattern he sees is always the same: companies that set the right expectations survive and scale, companies that don't pull the plug too early or never start at all. To make it concrete, Dominik uses a realistic baseline — one part-time SDR, 40 hours per month, over three months of collaboration. No magic tools, no shortcuts. Just a dedicated person calling, emailing, and reaching out on LinkedIn to your ideal customer profile in Poland. With that setup, you can expect between 12 and 18 qualified meetings with your target prospects.