Market Validation: How to Enter the Polish Market

Episode notes

Thinking about expanding into Poland? In this episode, Dominik Wantuch — founder of Architecture of Sales , a B2B lead generation agency specializing in Polish market entry — breaks down exactly what the market validation process looks like, what to expect, and how to budget for success. What you'll learn in this episode: What market validation really means — and why it's the essential first step before committing to a new market Why 3 months is the benchmark: how to realistically generate 15–18 prospect meetings in Poland and what to do with that feedback Why you shouldn't expect closed deals in your first quarter — and the psychology of Polish B2B buyers How to think about conversion rates in a new market (hint: plan for 2–3× lower than your home market) Why the biggest ROI typically arrives in year two — and how to budget 6–12 months of runway to get there Dominik draws on years of hands-on experience helping international companies launch in Poland, offering a grounded, no-hype view of what market entry actually takes. Whether you're a founder, sales director, or market expansion lead, this episode gives you the realistic framework you need to validate before you scale.