Stand Out in B2B Marketing With Get Different's Mike Michalowicz

Episode notes

Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz . Prefer to watch the conversation? We've got a link for you: This episode covers... From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into... How to use his DAD framework for marketing - Different, Attractive, and Direct The challenges small businesses face when trying to get noticed Building an Attention Plan over a Marketing Plan What the ideation process looks like About Mike... Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC.