Rebroadcast | EP #196 Joerg Klueckmann: Stop Being Just a Data-Driven Marketing

Episode notes

Head of Marketing of Finastra, Joerg Klueckmann , joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space. What to expect in the episode... How to sell creative to leadership How to build a great creative team Using AI as a co-pilot With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first. He believes in focus, simplicity and the courage to be different. Joerg enjoys a good espresso and rides his mountain bike with passion. Resources mentioned in this episode: Play Bigger Own the Room - Amy Jen Su Marketing Artificial Intelligence - Paul Roetzer Impromptu - Reid Hoffman _________________