Mark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBA

Episode notes

Joining Shahin and Vinnie is marketing legend, Mark Ritson , Founder of the Mini MBA . From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA. Prefer to watch the conversation? We've got a link for you: This episode also covers... Why small brands struggle Why "trust" doesn't actually matter for strong branding How pricing is the real key to profit (not revenue) The 95-5 rule Why salespeople should not create content (and who should) Mark's take on personal branding About Mark... Mark has a PhD in Marketing and spent 25 years working as a marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT and SMU. He’s also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Penfolds, Jurlique, Cloudy Bay and WD40.