How to Build a Marketing Team for the AI Era with Cameron Partridge

Episode notes

AI has made marketing easier to produce - but harder to win. That's the sharp framing Cameron Partridge, Chief Growth Officer at Humanforce, brings to this conversation. Drawing on nearly a decade in the US, including a front-row seat to the AI boom at Invisible Technologies, working directly with OpenAI, Meta, Google, and Microsoft on AI training, Cameron delivers one of the most grounded takes on where marketing is heading. From the collapse of specialist roles to why marketing must own revenue, this is the episode to send to every marketing leader sitting on the fence about what AI means for their team and career. Guest Introduction Cameron Partridge is Chief Growth Officer at Humanforce , an AI-driven human capital management platform serving frontline workforces globally. He spent nearly a decade in the US, most recently as CMO of Invisible Technologies, one of North America's fastest-growing AI companies, where he helped grow revenue from $25-30M to close to $200M run rate while working directly with the world's leading AI model providers.