From Hospitality to Marketing: What B2C Can Teach Us About B2B

Episode notes

Vinnie chats with a marketer who didn’t start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wilkinson , shares with us her hospitality experiences that have shaped her entire approach to B2B. Prefer to watch the conversation? We've got a link for you: From navigating customer complaints to helping a guest land a job (thanks to an emergency hotel tie!), this episode also covers... What fear has to do with campaign strategy How understanding the customer’s “worst possible outcome” can align marketing and sales Why stakeholder relationships (even one-on-one) can create powerful ripple effects About Morgan... Morgan is an accomplished marketing manager with a unique background that spans hospitality, office management, and marketing. Early in her career, Morgan developed a deep passion for creating memorable experiences. With a strong talent for building meaningful relationships and effective stakeholder management, she thrived in the hospitality industry, fostering connections that drove both customer satisfaction and positive business outcomes.