Balancing Sales and Marketing for Growth in the APAC Region

Episode notes

Shahin is joined by ANZ Regional VP of LogicMonitor, Caerl Murray , to chat about the nuances of developing a go-to-market strategy in ANZ as well as how to approach building a strong, successful team. This episode also covers... How to achieve messaging alignment between marketing and sales teams How to stand out to your customers And how team sport can help you approach business resilience and motivation About Caerl... Caerl Murray is an accomplished technology leader with over 20 years of experience in IT operations, cloud computing, and sales management across various industry verticals. Currently serving as the ANZ Regional Vice President at LogicMonitor, he is responsible for driving business operations and strategic growth in the region. Under his leadership, LogicMonitor’s observability platform empowers organisations to enhance visibility across their technological landscapes, enabling them to focus on innovation rather than troubleshooting. Prior to this role, Caerl was the ANZ Sales Director at Alibaba Cloud, where he led a team dedicated to helping customers navigate the cloud ecosystem, particularly in Asia and China.