B2B Influencer Marketing at Sendoso
APAC's B2B Growth Podcast · 2024-10-30 · 39 min
Episode notes
On this episode, we chat to Kris Rudeegraap , Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode also covers... How Sendoso built their influencer community How to balance transparency and professionalism The strategies and tactics of building a community The future of Sendoso About Kris... Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced first-hand. Sendoso is backed by $150M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area. Resources mentioned in this episode: Amp It Up - Frank Slootman Marc Benioff _________________