AI, Alignment & Innovation: The B2B Strategy Behind Twilio’s Regional Success with Nicholas Kontopoulos

Episode notes

"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose." Joining us for a second time on the podcast is Nicholas Kontopoulos , VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how Nicholas uses AI. Prefer to watch the conversation? We've got a link for you: This episode covers... How Twilio’s APJ team is shaping their global strategy Nicholas’ formula: OP + NT = EOP What it means to be “AI Ready” Why transparency is just as important in the industry today About Nicholas... 'Customer Experience' is more than marketing fluff; “it's a core business ideology that needs to be at the heart of everything we do professionally”. Nicholas believes that both 'People' and the 'Promises' we make are at the very heart of a Brand - be that the Brand we work for or our very own Personal Brand. He is passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking process that's paramount to delivering fantastic customer experiences.