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Adspeak

The 15-Front War Facing Publishers

Adspeak · 2025-09-09 · 35 min

Episode notes

Publishers are bleeding traffic, battling 15 problems at once—and experimenting like never before. Mark Stenberg breaks down the rise of on-site answer engines, the Substack vs. Patreon turf war, and why the New York Times quietly killed its audio app. It’s messy, but there is a playbook. And if you're interested in getting Mark's insights on a weekly basis, be sure to

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