Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson

Episode notes

In this episode of Adspeak by ADWEEK , host Alison Weissbrot speaks with Tim Clark, EVP and Chief Brand Officer at NASCAR, and Jimmie Johnson, seven-time champion, about how NASCAR is reinventing itself for a fragmented media landscape. They explore staging races in unconventional venues, expanding through gaming and digital platforms, and turning motorsport into a broader lifestyle brand. The conversation highlights how legacy organizations can evolve culturally, reshape audience perception, and stay authentic while engaging new generations of fans. What You'll Learn: How to overcome the "barrier to entry" problem in motorsports The critical difference between brand awareness and brand perception Why authentic brand integration generates 10x more loyalty than logo placement How to use gaming and simulation as legitimate talent pipelines The Formula 1 brand playbook lesson for legacy sports How to build athlete-driven brands that transcend competition About the Guests Tim Clark is the Chief Brand Officer at NASCAR, leading the organization's strategic positioning and modernization efforts.