Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker

Episode notes

In this episode of Adspeak by ADWEEK, host Jenny Rooney sits down with Josh Dean, Founder of Dean and Daughters, and former Global VP of Johnnie Walker at Diageo, to unpack how Johnnie Walker has remained culturally relevant for more than two centuries while attracting a new generation of consumers. Josh explains how the iconic “Keep Walking” platform serves as a creative north star, enabling authentic collaborations across music, fashion, entertainment, and sports without diluting brand equity. From partnerships with Squid Game and Olivier Rousteing to campaigns featuring Sabrina Carpenter, the conversation explores culture-first marketing, selective brand partnerships, and how legacy brands can balance heritage with innovation to drive long-term growth and consumer connection.