How Popeyes Turns Cultural Moments Into Measurable Sales

Episode notes

In this week's Adspeak by ADWEEK , host Brittany, Creative Editor at ADWEEK, speaks with Bart LaCount, SVP and CMO at Popeyes, and Joe Maglio, CEO at Cheil Agency Network, about how Popeyes became a cultural force. They explore balancing viral marketing with consistent sales, using social listening to spark unexpected collaborations, and scaling brand assets into impactful campaigns. The conversation highlights rapid experimentation, consumer co-creation, and embracing polarizing ideas to stay relevant, while also examining how partnerships, personalization, and AI are reshaping customer experiences in a competitive QSR landscape.