American Eagle CMO Craig Brommers Runs Toward the Fire

Episode notes

American Eagle’s Sydney Sweeney campaign broke the internet, drove 1 million new customers, and sparked outrage—from eugenics accusations to presidential hot takes. American Eagle CMO Craig Brommers unpacks how the brand weathered the storm, what it couldn’t say during the quiet period, and whether he thought the discourse had any merit. Plus: Travis Kelce, Roblox, and what’s next after the most polarizing jeans ad Gen Z has ever seen.