AI Governance Isn’t a Barrier: It’s Marketing’s Growth Engine

Episode notes

In this episode of Adspeak by ADWEEK , host Rebecca Stewart, Brand Editor at ADWEEK, sits down with Thomas Ranese, CMO at Intuit, and Michael Schanker, CMO at OneTrust, to explore how AI is reshaping modern marketing. They unpack why governance and consent are not barriers but enablers of innovation, and how clean, permissioned data is foundational to scaling personalization. The conversation highlights the shift toward AI-powered agents, faster campaign execution, and evolving brand architectures. Crucially, they emphasize balancing automation with human creativity, adopting high-impact use cases first, and building responsible frameworks to protect trust while unlocking AI-driven growth.