Soft Skills Dying? Leadership Under Pressure from AI

Episode notes

This is Part 3 of the Leadership Under Pressure series on Accounting Voices. For more than a decade the accounting profession has repeated the same message. Advisory services represent the future. But AI and automation are now forcing a deeper question Is advisory truly embedded in accounting firm operating models or is it still aspirational. In this episode Rob explores: 1. Why advisory is not simply another service line 2. The metrics contradiction facing accounting firms 3. The identity shift required for advisory leadership 4. The forty million dollar firm advisory scenario 5. The PE backed advisory expansion challenge If firms want advisory growth they must redesign pricing, incentives and leadership expectations. You can watch this on YouTube here: Come and