How the Accounting Profession Is Splitting in 2026

Accounting Voices · 2026-01-05 · 13 min

Episode notes

2026 is not a reset year for accounting firms.It is a sorting year. In this episode of Accounting Voices, Rob Brown explains why the accounting profession is splitting and why firms will be forced to choose a direction. Four fault lines are reshaping the profession: 1. How firms adopt AI 2. How client expectations are changing 3. Whether the next generation wants ownership 4. Which business models survive consolidation Some firms will gain clarity, margin and confidence. Others will stay busy and quietly fall behind. This episode is not about tools. It is about direction. You can watch this on YouTube here: Come and

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