CPA Career Insurance: Build Your Personal Brand

Episode notes

In Episode 6, the finale of this 6-part series, Rob Brown explains why your personal brand is your greatest asset in the age of AI and consolidation. Compliance is collapsing. Clients want advisors. Tech is an ally. But the only thing you fully control is your visibility, authority and influence. Rob shares stats from LinkedIn and Edelman, examples from firms, and 5 practical actions to start building your personal brand today. This series is not about firms. It is about you — your visibility, your relevance and your survival. *Key Takeaways* LinkedIn: visible professionals are 4x more likely to get opportunities Edelman: 63% trust individual experts more than companies Presence, perspective, proof: the 3 Ps of personal brand Personal brand is contribution, not bragging 5 actions to build your personal brand today Episode 6 of 6: The Accountant’s Survival Guide *Killer Quotes* “Personal brand is your career insurance” “If you are invisible, you are vulnerable” “Presence, perspective, proof — that is the model” “People follow people, not firms” “Irrelevance equals unemployment. Visibility equals survival” Want help becoming more visible and authoritative?