AI in Accounting: What Will Define the Top Firms in 2027?

Episode notes

Five episodes. Five questions. One series. We started with the frame: 98% of firms are using AI, only 21% have a documented strategy, and that gap is where firms either differentiate or drift. We asked where AI is genuinely reshaping firm direction and what separates real transformation from surface adoption. We named four mistakes firms keep making and the strategic cost of each one. We identified three decisions that will matter most over the next two years. And in the last episode we went inside the firm and named the tensions that most leaders are managing around rather than leading through. Today is the final episode of the solo series. This is Part 6 of AI Reality Inside Firms on Accounting Voices, and it addresses Question 5: what will separate leading firms from the rest by 2027? I'm Rob Brown. And I want to be clear about what this question is and is not asking. Watch this episode on YouTube: Thank you to our Season Partners for making this series possible. Fieldguide is the AI-native platform for audit and advisory enabling human and AI collaboration to scale capacity, improve quality and transform how firms operate.