Three Ways to Fix Your B2B Trade Show Mistakes (with Aaron Thomas Smith)

Episode notes

Trade shows are still a powerhouse for B2B marketing — but only if you get the strategy right. Jim Gilkey teams up with Aaron Thomas Smith , aka The Trade Show Booth Guy, to crack the code on turning trade shows from costly events into revenue drivers. Aaron’s top advice? Stop treating trade shows as a “check the box” activity and start marrying physical presence with digital marketing channels like LinkedIn. He breaks down the three biggest mistakes companies make—from focusing on logistics before defining their why, to wasting expensive sales talent on booth setup. Instead, learn how to connect the dots between your goals and execution, so every show fuels qualified pipeline growth. If you want actionable insights on maximizing your trade show investment and aligning it with your ABM efforts, this episode serves up clear, no-fluff guidance that cuts through the noise. Guest Bio Aaron Thomas Smith , known as The Trade Show Booth Guy, transforms B2B trade show investments from cost centers into revenue drivers by handling strategy and logistics so clients can focus on relationships.