The Hidden Cost of Bad Data in ABM (with Sean Sullivan)

Episode notes

If you’re running ABM without enterprise-level budget—this is the episode for you. Jim Gilkey ( LinkedIn ) is joined by Sean Sullivan, a self-proclaimed data nerd who’s been orchestrating GTM ops since before it had a name. Sean shares a brutally honest look at why buying an ABM platform too early can cost you way more than just money. You’ll hear why the right architect—not just a salesperson-turned-admin—is critical for your success, how bad data causes trust issues across departments, and what three pillars to hire for if you want ABM to scale cleanly. This one’s for the scrappy teams that want to win. Guest Bio Sean Sullivan is a go-to-market ops expert passionate about improving access to healthcare through smarter systems. He brings deep experience across sales, marketing, and customer experience ops—and isn’t afraid to get into the data weeds to clean up tech debt.