The 5-Step ABM + AI Flow You’ve Been Waiting For (with Ruth Favela)

Episode notes

Trying to figure out how AI actually fits into your ABM process? Ruth Favela has the playbook. As the first AI marketing specialist hired in the U.S. in 2023, she’s pioneering AI-powered ABM at Tomorrow.io , a weather resilience platform building a radar satellite constellation. In this episode, host Jim Gilkey gets into the exact five-step process Ruth uses to scale hyper-personalized ABM campaigns — powered by ChatGPT, deep research, and tools like Rept. From setting up GPT Projects per account to using AI to build interactive landing pages without engineering support, Ruth shares how to save hours, scale smarter, and never let your ICPs go cold. Forget “garbage in, garbage out” — this is how you train AI to think like your best ABM strategist. Guest Bio Ruth Favela is the AI Marketing Manager at Tomorrow.io , a weather resilience platform using AI and satellite tech to close the global forecasting gap. She was the first AI marketing specialist hired in the U.S. in 2023 and now leads the company’s ABM and content strategy through a blend of AI models, demand generation, and practical experimentation.