Stop the Canned Follow-Up! Make Every Email Count (with Trevor Grimes)

Episode notes

Struggling to turn post-event connections into real conversations? Jim Gilkey ( LinkedIn ) is joined by Trevor Grimes, who helps B2B companies find the right words at the right time. Trevor reveals why most post-event emails fail—not because of lack of interest, but because they forget the person on the other side. Forget the generic, “let’s schedule a demo” messages. Trevor shows how adding small, human touches—like a quick note about your conversation or even a photo from the event—can get your emails opened and answered. If your follow-ups are falling flat, it’s time to switch it up. Guest Bio Trevor Grimes works with B2B companies to help them create content for the right person at the right time. He’s passionate about writing emails that feel genuinely personal, even at scale. Find him sharing valuable tips on LinkedIn ( Trevor Grimes ).