Stop Guessing—Start Tracking: ABM Insights from Website Clicks (with Kitty Solbrig)

Episode notes

It doesn’t matter if you have all the ABM data in the world—if you can’t act on it, it’s useless. Jim Gilkey welcomes Kitty Solbrig , a content and strategy expert who’s been in the game since Facebook required a .edu address. Kitty breaks down how to make ABM data actually mean something—by turning raw numbers into human insights that drive better messaging, better timing, and better results. From behavior flows and scroll depth to emotional triggers and pricing page patterns, Kitty shares how to track the right signals and spot the wrong assumptions. This episode is a must-listen for any marketer stuck between good intent data and a landing page that just won’t convert. Guest Bio Kitty Solbrig has been mentoring and marketing since the days when Facebook required a .edu email to join. She’s a pro at crafting one-to-many messaging that lands like a one-on-one conversation—and helps sales teams move from content confusion to clarity.