How to Fix Your Target Account List (with Amanda Palmarchuk)

Episode notes

Your account segmentation might look solid on paper — but according to Amanda Palmarchuk , it’s probably costing you revenue. In this episode of Account-Based Beverages, Jim Gilkey welcomes Amanda Palmarchuk , an ABM strategist whose programs have driven over $20 million in revenue. Amanda shares why most companies confuse “ideal” with “actual,” and how starting with your current customer profile — not aspirational targets — leads to better segmentation and less team fatigue. If your team’s still chasing Google and Amazon, this episode is your wake-up call. Guest Bio Amanda Palmarchuk is Head of Strategy at Scrappy ABM and a veteran ABM strategist with 8+ years of experience. Her step-by-step programs have helped clients generate over $20 million in revenue by focusing on what actually works — not just what looks good in theory.