How AI Turns ABM into a Well-Oiled Machine (with Trisha Chhabra)

Episode notes

Automation makes things move faster — but only if you know how to use it. In this episode of Account-Based Beverages, host Jim Gilkey sits down with Trisha Chhabra , a marketing manager who sits at the intersection of sales, ABM, and content strategy. Trisha shares why compartmentalizing the ABM pipeline and layering AI across each function is the key to growth. From scrapping manual work in data enrichment, to building AI-powered personalization at scale, to keeping sales and marketing aligned with smarter collaboration tools, she shows how technology can turn complexity into results. If you’ve struggled with segmentation, content, personalization, or reporting — this is your playbook for making ABM work smarter, not harder. Guest Bio Trisha Chhabra is a marketing leader with global experience running programs across multiple countries. She specializes in the crossroads of sales, ABM, and content strategy, and is a strong advocate for using technology to engage customers, bring teams together, and drive real growth.