Big Bets Beat Tiny Tweaks (with Liam MacCormack)
Account Based Beverages · 2025-05-23 · 5 min
Episode notes
Most marketing teams are too timid to win. Jim Gilkey ( LinkedIn ) sits down with Liam MacCormack, a fractional head of growth and founder of Growth by Liam, who’s worked with over 50 B2B SaaS companies at the seed and Series A stage. His message is clear: if you want to 10x your ABM results, you need to place bigger bets. Forget tweaking button colors and obsessing over CTRs. Liam pushes marketers to get back to what marketing is actually for—changing perception at scale. From bold gifting ideas to surprise-and-delight event plays, this episode is your permission slip to stop playing small. Guest Bio Liam MacCormack is a solopreneur and fractional head of growth for seed and Series A B2B SaaS companies. Through his company Growth by Liam, he’s helped over 50 startups grow in the past two years.