$1M in Pipeline—Without Ever Pitching the Product (with Stephanie Hart Harris)

Episode notes

Your webinar shouldn’t be a product pitch—it should earn trust. Jim Gilkey sits down with revenue-focused marketing strategist Stephanie Hart Harris to break down a refreshingly honest approach to ABM webinars. Stephanie shares how she built a content-driven program that generated over $1M in pipeline in just a few months, all without showcasing the product once. Instead, she made customers the hero, aligned tightly across internal teams, and turned scrappy content into a multi-channel flywheel. If you’re stuck with low-converting webinars or “awareness-only” campaigns, this episode will change your playbook. You’ll learn how to connect activities to revenue, pitch better speakers, and defy convention in the best way possible. Guest Bio Stephanie Hart Harris is a demand gen and content strategist who builds full-funnel marketing programs that move the revenue needle—not just generate MQLs. Her ABM playbook centers around trust, alignment, and actionable buyer insights.