He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq

Episode notes

Bassem took Briq from a failed data idea to a Series B leader in construction financial automation.But the path wasn't linear. In this episode, Bassem reveals how he pivoted to RPA bots, why he killed a high-growth fintech product to survive the 2023 cash crunch, and how he uses a relentless "Go-to-Market" strategy. He breaks down his exact ABM playbook, why he hates trade shows, and why he believes AI orchestration is a bigger shift than the cloud. Why You Should Listen How to identify the "Challenger" who will kill your deal. Why trade shows are a waste of money (and what to do instead). The "1-Person Webinar" hack to close high-value accounts. The brutal reality of cutting 50% of staff to survive. Why selling "risk reduction" beats selling "time saved." Keywords startup podcast, startup podcast for founders, product market fit, account based marketing, construction tech, go to market strategy, enterprise sales, finding pmf, robotic process automation, ai orchestration 00:00:00 Intro 00:06:23 The RPA "Aha" Moment with a Tech Giant 00:11:52 Selling Risk vs.