He sold dog food from his condo. Now he does $100M+ a year. | Russell Breuer, Founder of Spot & Tango

Episode notes

Russell went from working in private equity to hand-delivering dog food on the NYC subway at 5 a.m. He didn't start with a VC check; he started with a studio apartment kitchen and a belief that dog food was broken. In this episode, Russell breaks down how he turned a side hustle into Spot & Tango, a direct-to-consumer giant doing over $100M in revenue. He reveals the gritty reality of early-stage CPG, why he vertically integrated his own factory when everyone else outsourced, and how a simple "fresh dry" product innovation called UnKibble unlocked massive scale. Why You Should Listen How to scale from a studio apartment kitchen to $100M+ revenue. How a simple packaging choice created a premium brand identity. Why your second product might become your biggest winner. Why the best performing ad creative is often the cheapest.