Visa with Rob Duncan

Episode notes

Around 2020, Visa wanted to reposition their brand for the digital economy and become more purpose driven. However, this story is more about honesty and how direct an agency can be with a client. Rob Duncan, Partner and Creative Director at Mucho, shares that there is a right balance between being a straight shooter and choosing your battles for the sake of creating the best work possible. To see the change of brand for yourself, visit achangeofbrand.com or