The B2B Podcast Index
A Change of Brand

RISE with Gavin Hurrell

A Change of Brand · 2024-07-09 · 37 min

Episode notes

The cannabis industry is basically the Wild West. In an emerging market, how do you execute a rebrand for a dispensary while juggling state-by-state regulations and varied public perception? Gavin Hurrell, Creative Director at Turner Duckworth, shares how he and his team approached their work for RISE, a growing retail dispensary leading the movement to democratize cannabis. To see the change of brand for yourself, visit achangeofbrand.com or

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