Formula 1 with Mike Reed

Episode notes

Once F1 was acquired by a mass media company in 2017, they faced a crossroads that many legacy brands face: How can they honor their storied past while attracting a new, more global audience? In our most requested episode yet, we’re zooming in on verbal identity with Mike Reed, Co-Founder and Creative Director of Reed Words, in the driver’s seat. To see the change of brand for yourself, visit achangeofbrand.com or