Bonus: Best and Worst Brand Launches with Armin Vit

Episode notes

The launch tactics of a rebrand can make or break the success of the change. In this bonus episode, host Blake Howard and Brand New’s Armin Vit have a casual nerding-out as they each share their best and worst rebrand launch examples. Brands covered in this episode: London 2012 Olympics by Wolf Ollins Block 2022 done in-house MailChimp 2017 by Collins Kia 2021 by Blackspace Iceland Football Team 2020 by Brandenberg AirBNB 2014 by DesignStudio Staples 2019 Comcast 2012 City of Florence 2022 by Tatum Design Toyoko 2020 Olympics Gap 2010 by Laird and Partners Best Buy 2018 done inhouse For more on Armin Vit visit: or To see the changes of brand for yourself, visit achangeofbrand.com or