Design Fundamentals with Figma Variables
20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast · 2025-09-23 · 18 min
Episode notes
Design systems are the backbone of scalable SaaS websites. In this episode, Jelle and Leonardo break down why Figma variables matter, how they save time and money, and why marketing and product teams can’t afford messy design files. Chapters: (0:00) Intro and Leonardo’s background(1:15) Why structured design matters(3:05) How Figma variables work in practice(4:45) Benefits for developers and marketing teams(6:20) The cost of messy design files(8:15) Live demo: variables in action(10:35) Switching to light and dark mode(12:25) Consistency and speed for marketing teams(14:10) Using variables for faster campaigns(15:35) Variables as design fundamentals(17:05) Wrap up and future episodes