Phil Gamache: Tools Are Interchangeable, People Aren’t

Episode notes

In a MarTech landscape saturated with tools and AI-powered everything, Phil Gamache offers a timely reminder: the tech only matters if the humans using it are empowered. He and Sara dive into the rise of “counterculture” marketing—where brands win by spotlighting the people behind the process, not just the tools that power them. Phil : " It's not a differentiating factor to say that you're AI-powered. It's the default now. You should be, and it shouldn't really be part of your messaging.” Links & Resources :