Mike Rizzo: Run the Tech Stack Like a Product

Episode notes

Mike Rizzo believes marketing operations pros are sitting on one of the biggest untapped opportunities in business today: owning the tech stack as a strategic function. In this conversation with Sara, Mike shares why modern marketing doesn’t happen without technology—and why the people managing that technology need a seat at the leadership table. He breaks down how ops teams can bring structure, product thinking, and ROI discipline to their tech investments, especially as AI and consumption-based pricing reshape how we buy and use software. You’ll learn: Why MOPs leaders should be treated as business strategists, not just system admins How to “begin with the end in mind” when implementing new tech or AI models The dangers of unchecked tool sprawl in the age of consumption pricing Why slowing down to design intentional processes can actually accelerate growth Mike: “Modern marketing doesn’t happen without technology. Someone needs to run the technology—and translate the language of the business to the tools.” “These new models should force people to stop and think: where will this actually make an impact? Slow down to speed up.” Links & Resources :