Kyle Lacy: From AI Experiments to AI Profit — What It Takes

Episode notes

Kyle Lacy’s team at Docebo is running 50 AI experiments a year and says the results are generating a multimillion-dollar pipeline... from tools his team built in a week. The Chief Marketing Officer joins the show to connect the dots between those two outcomes: whether leadership is investing in upskilling or just issuing mandates. Kyle is one of the most experienced go-to-market executives in SaaS, having scaled marketing through acquisitions, high-growth phases, and now a period where AI is rewriting the rules faster than most playbooks can keep up. 3 Takeaways: Hyper-personalization is finally achievable — but only for teams that do the work. Agent search and LLM-optimized web presence are non-negotiable priorities. Any marketer who can't describe how they use AI tools shouldn't expect to stay relevant much longer.