Eudald Camprubí: Accelerate Your AI-Readiness

Episode notes

Eudald Camprubí, Co-Founder of Nuclia and Progress Software Fellow, joins Sara to demystify agentic RAG—what it is, why it matters, and how it’s transforming the way marketers deliver hyper-personalized, contextual experiences at scale. Eudald explains how retrieval-augmented generation allows organizations to ask questions of their own knowledge—securely, privately, and without the hallucinations that plague general-purpose LLMs. He breaks down: The critical step most teams overlook. The emerging role of small language models. How the combination of agents, MCP, and RAG will soon enable autonomous, high-value workflows across the entire customer journey. Eudald: “RAG is a way for organizations to ask questions to their own knowledge and get answers—while keeping data security and privacy in place.” “We’re not using general knowledge. We’re using a very small context we know is useful to answer the user’s question—and this is how we avoid hallucinations.” “Humans are changing how they want to access information. Everything is about conversations and getting answers in the right context.” Links & Resources: