Amanda Cole: Overwhelm the Agents with Content

Episode notes

Amanda Cole, Chief Marketing Officer at Bloomreach, joins the show to explore how AI is reshaping marketing roles, data strategy, and the customer experience. Amanda and Sara dig into how AI agents consume and reframe content, why brands should focus on “overwhelming the agents” with rich, structured information, and how new data enrichment tools open the door to leapfrog past old data management challenges. Amanda also shares how Bloomreach customers are already experimenting with conversational shopping assistants and AI-driven fraud detection, while reflecting on what this shift means for creativity, entry-level talent, and the evolving role of marketing leaders. Amanda: “Now we have an opportunity to really overwhelm the agents, if you want to call it that, for AI—with information and make sure that they have the tools to actually build context and respond.” Links & Resources: